Google's Android Phones Challenge Apple iPhone For Smartphone store Share

At a media forum on Thursday July 8, 2010 at the Allen & Co's Sun Valley conference, Google executives Larry Page and Sergey Brin informed Journalists that Steve Jobs was re-writing Android's history to align with Apple's interests. They argued that contrary to Steve Jobs claims Google had been working on Android long before the iPhone was launched in 2007.

According to Mr. Page: "We had been working on Android for a very long time, with the concept of producing phones that are internet enabled and have good browsers and all that because that did not exist in the store place. I think that the characterization of us as entering after the iPhone was introduced is not as a matter of fact reasonable. " Google co-founder Larry Page opined that that Mr. Jobs claim that Google went into the phone company in order to challenge Apple iPhone was false.

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However, a recap of smartphone history will show that Google acquired Android in 2005 and began manufacture phone prototypes soon afterward. Informed sources say the model of the Android phones that Mr. Jobs saw at that time looked more like the Blackberry. This suggests that Google's introductory idea may not have been to make phones that look like the iPhone.
Now the ask most business watchers are request is if Google had been working on an Android powered phone why they did wait until September 2008 a year after the iPhone was launched to introduce the G1 phone? In addition, the facts recommend that it was because of tensions over Google's entry into the phone company that may contributed to the exit of Mr. Eric Schmidt from the Apple board. Analysts believe that Google may have been working on an android powered phone before the iPhone was introduced but the iPhone seemed to have given them best insights as to how to perfect their own smartphone. This is especially true given the resemblance of the Nexus one to the iPhone.

A supplementary confirmation of Google's motive for launching the Android phones could be gleaned from comments they made at the Google I/O argument held last May. At the event, Google explained that they introduced Android to consumers so that Apple would not gather astronomical sway that could become draconian.

In addition, the facts seem to recommend that Google went into the phone company following the realization that time to come of computing would be in transported devices like phones and tablet computers. As a result, they went into the phone company with the goal of dominating web search on that platform just like they had done on the desktop. This concept is supported by Eric Schmidt, Ceo of Google in published comments he made in an interview with the Uk Guardian newspaper on June 25th 2010. In that interview Mr. Schmidt suggested that he wants Android to be the Windows of Mobile.

Also in that same interview Mr. Schmidt made valuable comments about Microsoft Windows and said: "You have to ask how on earth Windows Phone - which will have a paid-for licence - is ever going to attract any handset makers, but it must be loudest for developers considering either the shrinking, forwards-incompatible pool of Windows mobile phones is as a matter of fact worth bothering with".

In contrast, Apple appears to have gone into the phone company as a re-positioning strategy and with a goal to make huge wage from the sale of the smart phone hardware itself. Also with the coming of the smart phones, Apple realized that there was a huge possible in the area of mobile Advertising. This was why they sought to gather Admob. While Apple was negotiating to buy Admob which is a mobile Advertising company Google quickly stepped in and acquired Admob. As a supervene Apple went ahead to gather Quatro wireless which is Admob's biggest competitor. In reaction to Google's acquisition of Admob Apple has re-written the rules of its mobile Advertising platform called the iAd therefore shutting out Admob, which had been acquired by Google.

As the smart phone war rages on Bloomberg, news reports that Apple has sold more than 50 million iPhones since its introduction. According to Apple Ceo, Steve Jobs the newest version, iPhone 4 has sold more than 3 million units since its June 24, 2010 debut. Analysts believe iPhones list for nearly 35 percent of Apples . 9 billion revenue. Also, the iPhone has over 200, 000 applications with over 5 billion downloads till date.

The rapid growth of applications on Apple's ecosystem could be traced to the introductory incentive the company offered to developers. For example at the beginning, in order to encourage Applications that will run on the iPhone, Apple made an indirect investment by virtue of a 0 million venture-capital fund set up by Kleiner Perkins Caufield & Byers. Today Apple has paid over one billion dollars to developers since inception.

Apple's success has spurred other players in the smartphone store like Hp, Lg, Rim, Google, Palm, Nokia, and Microsoft to create mobile market where customers with mobile platforms can pay and download applications.

Just like Apple, Google has been, achieving success with its Android powered smartphones as sales have continued to rise dramatically. A confirmation of Android's growth could be gleaned from the safe bet comments made by Google's Senior Vp of stock Management, Jonathan Rosenberg in July 2010. According to Mr. Rosenberg there are 160, 000 Android-based devices being activated daily. He stated that Android search grew by 300 percent in the first half of 2010, with strong growth foreseen, to continue in the second half.

Mr. Rosenberg added that widespread wage jumped by 24 percent year-on-year and profit increased by 19 percent, as well. Informed reports show that as at May 2010, there were 50, 000 Android Apps but today they are over 70, 000 and by the end of the year they should reach 100, 000. In addition, Google has tried to encourage developers of applications for the Android operating ideas through a contest. Also According to data made ready by Andro Lib, Android users have downloaded more than one billion application till date.

Interestingly, other quantum of the success of Google Android phone could be seen from safe bet figures posted by Htc the Taiwanese smartphone builder in the second quarter of 2010. The company in July 2010 announced that its net wage rose by 33 percent for the second quarter, and total wage was 58 percent more than last years figures. According to the Wall road Journal for the second quarter of 2010, Htc made a profit of 8 million.

The rise in the profit of Htc is a reflection of the success of Google because analysts believe that it is Android phones that are driving the company's growth. The wide acceptance Htc's Google Android powered phones like Evo 4G, the Droid Incredible, the Google Nexus One, and T-Mobile-My Touch 3 are helping to position Htc as a leading smartphone manufacturer.

A pointer to the rapid growth of Google's Android could be discerned from the fact that Comscore reported on July 8 2010 that Google's Android platform grew by 44 percent from February to May. According Comscore in the three three-month time frame from December to February, Android had a mean store share of about 9 percent of smartphone's in the United States. However, in the following three-month time frame, from March to May, Android store share grew to about 13 percent.

Remarkably inspite of the growth in Android's store share Comscore record showed that as at July, 2010 that Rim was number one with 41. 7 percent share of U. S. Smartphone subscribers, followed by Apple with 24.4 percent share. Microsoft was 3rd with a 13.2 percent share; Google's Android was 4th with 13 percent and Palm was 5th with 4.8 percent store share. store analysts say a recap of the totality of the store will tend to recommend that Android is growing at a rate that will see it outpace all its competitors.

The Google -Apple face off in the smart phone store is turning out to be like Apple -Microsoft war of the 80's and 90's. In the Apple-Microsoft war of the 90's Microsoft gained competitive advantage over Apple because while Microsoft was forming partnerships with Pc vendors, Apple kept its operating ideas complete for use in only its own computer systems. In that kind of arrangement Microsoft Windows soared in store share while Apple stagnated.

In the present case Google's Android platform is growing rapidly because it is free so many handset manufacturers are showing a preference for it. Also and is ready on multiple-carriers like At&T, Sprint, Verizon and T-Mobile. However, the Apple iPhone Os runs only on a single gadget -the Apple iPhone and on one carrier Att. Experts believe if this trend continues it that may lead to slow growth for the iPhone in future.

Industry sources say, it may only be fair to make comparisons in the middle of Apple iPhone and other smartphones running on Android on an private basis to resolve how well each one stacks up against the iPhone. Experts believe that collectively the smartphones running on Android may finally have more store share than the Apple iPhone smartphone which is a single device, but individually none of the Android phones would likely outsell the iPhone which is regarded as the fastest selling smart phone in history.

A pointer to what the time to come of the smartphone store will look like is contained in new record published by Idc, a store brain company. According to Idc's pathology by 2013 Symbian will be number one mobile Os worldwide, while Android will be the No. 2. Idc predicts that Android may likely perform the fastest growth of any mobile operating ideas ever.

Google's Android Phones Challenge Apple iPhone For Smartphone store Share

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